| Effective business promotion is more powerful than | | | | owners, on a limited budget, create more |
| advertising. Using golf is one the best ways to | | | | revenue.""Where can I find good, dedicated and |
| increase your business and personal success. Playing | | | | hardworking people?"Most businessmen and women |
| golf is the foundation for networking and recruiting. | | | | are always on the lookout for talented people to help |
| Think about the relaxed atmosphere a golf course | | | | them in their businesses. Why couldn't it be you? You |
| provides. It is surely not an office environment where | | | | can tell many things about a person's character by |
| you have to watch what you say and how you | | | | playing golf with them. You can tell the following:- |
| behave. Many business opportunities have been | | | | Honesty/integrity...Do they cheat? Do they play by |
| realized on the golf course. In addition, many job | | | | the rules? Do they make excuses for not playing |
| offers have been negotiated there as well. Here are | | | | well?- Thoughtfulness/consideration...Do they put their |
| seven strategies that will help you network and | | | | name first on the scorecard? (a sign of "me first" |
| recruit for your business and personal success:"It's | | | | attitude) Do they offer to buy the first round from |
| not who you know, it's who knows you."- Observe | | | | the beverage cart? Do they remember their playing |
| the true character of the person while playing golf. | | | | partner's names?- Social/business political etiquette...Do |
| They are more relaxed and open in this environment | | | | they offer to drive the golf car? Do they help look |
| than at the office.- Learn what challenges their | | | | for a lost ball? Do they offer to rake the bunkers for |
| businesses face and think how you can help solve | | | | others? Do they repair ball marks on the green? Do |
| their problems. Caution: don't offer your solutions on | | | | they include everyone in the conversation?Being |
| the golf course. Wait until after the round.- Ask | | | | aware and applying these seven strategies will |
| open-ended questions. Remember your best | | | | definitely improve your chances of success in your |
| approach in asking is: who, what, where, when, and | | | | business and personal life. See you on the golf |
| how questions. It shows that you are interested in | | | | course.Ryan James (R.J.) Lancaster is the president |
| them.- Make them be interested in what you do. | | | | of the Education & Learning Institute, a research, |
| When you are asked, "What do you do?" don't give | | | | seminar and publishing company. He helps |
| them your title or what products/services or industry | | | | organizations and individuals think differently to |
| you represent. Give them a description of the | | | | ensure their success. He is also a professional speaker |
| benefits you offer. For example: "I help small business | | | | and author of E-books. |