| Effective business promotion is more powerful | | | | create more revenue.""Where can I find good, |
| than advertising. Using golf is one the best | | | | dedicated and hardworking people?"Most |
| ways to increase your business and personal | | | | businessmen and women are always on the |
| success. Playing golf is the foundation for | | | | lookout for talented people to help them in |
| networking and recruiting. Think about the | | | | their businesses. Why couldn't it be you? You |
| relaxed atmosphere a golf course provides. It | | | | can tell many things about a person's |
| is surely not an office environment where you | | | | character by playing golf with them. You can |
| have to watch what you say and how you | | | | tell the following:- Honesty/integrity...Do |
| behave. Many business opportunities have been | | | | they cheat? Do they play by the rules? Do |
| realized on the golf course. In addition, | | | | they make excuses for not playing |
| many job offers have been negotiated there as | | | | well?- Thoughtfulness/consideration...Do they |
| well. Here are seven strategies that will | | | | put their name first on the scorecard? (a |
| help you network and recruit for your | | | | sign of "me first" attitude) Do they offer to |
| business and personal success:"It's not who | | | | buy the first round from the beverage cart? |
| you know, it's who knows you."- Observe the | | | | Do they remember their playing partner's |
| true character of the person while playing | | | | names?- Social/business political |
| golf. They are more relaxed and open in this | | | | etiquette...Do they offer to drive the golf |
| environment than at the office.- Learn what | | | | car? Do they help look for a lost ball? Do |
| challenges their businesses face and think | | | | they offer to rake the bunkers for others? Do |
| how you can help solve their problems. | | | | they repair ball marks on the green? Do they |
| Caution: don't offer your solutions on the | | | | include everyone in the conversation?Being |
| golf course. Wait until after the round.- Ask | | | | aware and applying these seven strategies |
| open-ended questions. Remember your best | | | | will definitely improve your chances of |
| approach in asking is: who, what, where, | | | | success in your business and personal life. |
| when, and how questions. It shows that you | | | | See you on the golf course.Ryan James (R.J.) |
| are interested in them.- Make them be | | | | Lancaster is the president of the Education & |
| interested in what you do. When you are | | | | Learning Institute, a research, seminar and |
| asked, "What do you do?" don't give them your | | | | publishing company. He helps organizations |
| title or what products/services or industry | | | | and individuals think differently to ensure |
| you represent. Give them a description of the | | | | their success. He is also a professional |
| benefits you offer. For example: "I help | | | | speaker and author of E-books. |
| small business owners, on a limited budget, | | | | |