| Panasonic is a world-renowned consumer electronics | | | | market share.Panasonic's latest line of digital cameras |
| company today. Its digital cameras have recently | | | | consists of mainly three series. One of these is the |
| entered the market. In this article, we will view the | | | | Lumix digital camera series. The Lumix camera makes |
| story of Panasonic and some of the latest cameras | | | | use of lenses provided by Leica. This helps in getting |
| which have been launched by the company in the | | | | images which are extremely clear and bright. The |
| market.The inception of Panasonic took place in the | | | | Lumix is a highly advanced camera and also comes |
| year 1918 on a small work table in the house of | | | | with manual control options. Its shutter interval is also |
| Konosuke Matsushita. At that time, Matsushita | | | | less than 0.04 seconds, hence allowing the |
| invented the two-socket light fixture. This product | | | | photographer to take shots quickly.Another series of |
| became a success and Matsushita Electric Industrial | | | | digital cameras are cheaper and smaller, known as |
| Co. Ltd. was established.Panasonic is the largest | | | | the D-Snap digital camera series. These cameras are |
| manufacturer of consumer electronics in the world | | | | trendy and small. They are super-slim and come in |
| today. The firm produces a wide array of products | | | | different colors. These cameras can also record |
| which cater to several needs of consumers. Its policy | | | | videos and play music. The D-Snap digital camera is |
| of achieving hundred percent customer satisfaction | | | | aimed at teenagers and youngsters who are looking |
| and providing optimal quality goods, has led Panasonic | | | | for something smart and trendy and which also fit |
| from strength to strength. In fact, the name | | | | into their budget.Slowly and steadily, Panasonic is |
| Panasonic is synonymous with innovation, quality, | | | | establishing a name for itself in the digital camera |
| performance and ease of use.As far as digital | | | | world. This company, which has always believed in |
| cameras are concerned, Panasonic has got several | | | | putting the customer's needs first, is sure to make a |
| types of digital cameras which can cater to various | | | | mark in this arena as well.Kevin Rockwell worked as a |
| audiences depending on their budget and needs. In | | | | network TV cameraman for 20 years shooting news |
| fact, Panasonic has also entered into an alliance with | | | | and sports. Now a devoted fan of digital |
| German camera maker, Leica to develop still digital | | | | photography and video he works to gather |
| cameras. The reason for this alliance is the fact that | | | | information, tips and news for digital camera users. |
| Panasonic is a small player in the digital market today. | | | | Oh and he loves to shoot pictures of his kids playing |
| This alliance will help both Leica and Panasonic to take | | | | sports. |
| over an estimated ten percent of the digital camera | | | | |