| You are probably thinking, golf on a
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| | way golfers would buy like crazy.
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| budget! Can there be such a thing? Well,
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| | Since no two people play golf the same,
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| it is possible, if you take a balanced,
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| | and everyone has an individual physique
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| objective look at the strategies used in
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| | and swing, a product that adds distance
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| marketing golf products.
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| | for one player may not help another
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| Case in point, local golf shop owners
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| | player at all.
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| today receive new golf balls from
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| | Think about something you do very well
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| representatives of different companies
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| | that requires a piece of equipment. You
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| for them to use, hoping that they will
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| | are the expert in this area. Should
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| recommend them to their customers.
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| | everyone who attempts your job then buy
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| Usually, these owners try just about
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| | the exact same equipment as you have?
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| everything, and in their opinion, they
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| | Will that mean they will be able to do
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| all play about the same now. Picking up a
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| | the job better or as well as you?
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| box of 12 Titleist balls are probably the
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| | Food for thought, right? An example would
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| best around. They cost $24.99 for the
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| | be if you enjoy gardening, and have a
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| dozen. Then pick up another box and say,
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| | flower garden. You would probably only
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| "But this one is our best seller."
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| | have one or two garden tools that are
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| The box would be priced at $44.99 for the
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| | considered the best.
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| dozen. A marketer would say, "It's all
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| | So just because one golf pro buys one
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| hype. People think that if the balls cost
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| | kind of ball or club does not mean that
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| double, they are bound to play better."
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| | it is the best for you.
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| Now, there are new hybrid ironwoods that
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| | The sales pitch that swear you are going
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| are really going to change your golf
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| | to add 30 yards and never hit another
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| game. Or is it all a part of the
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| | slice entices golfers to shell out the
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| marketing pitch?
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| | big bucks. But if you are careful and
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| A marketer would say that since the golf
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| | have a healthy dose of skepticism, you
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| market was so saturated, he priced his
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| | will save both time and money in the long
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| clubs at three times the price of anyone
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| | run.
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| else's. And he sold hundreds of thousands
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| | Remember, in the golf world, just because
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| of dollars worth. The clubs were not any
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| | a product is more expensive, does not
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| more expensive to make than other clubs.
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| | mean it is necessarily any better.
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| It was just a "market test". And that is
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|
