| You are probably thinking, golf on a budget! Can | | | | buy like crazy. |
| there be such a thing? Well, it is possible, if you take | | | | Since no two people play golf the same, and |
| a balanced, objective look at the strategies used in | | | | everyone has an individual physique and swing, a |
| marketing golf products. | | | | product that adds distance for one player may not |
| Case in point, local golf shop owners today receive | | | | help another player at all. |
| new golf balls from representatives of different | | | | Think about something you do very well that |
| companies for them to use, hoping that they will | | | | requires a piece of equipment. You are the expert in |
| recommend them to their customers. | | | | this area. Should everyone who attempts your job |
| Usually, these owners try just about everything, and | | | | then buy the exact same equipment as you have? |
| in their opinion, they all play about the same now. | | | | Will that mean they will be able to do the job better |
| Picking up a box of 12 Titleist balls are probably the | | | | or as well as you? |
| best around. They cost $24.99 for the dozen. Then | | | | Food for thought, right? An example would be if you |
| pick up another box and say, "But this one is our | | | | enjoy gardening, and have a flower garden. You |
| best seller." | | | | would probably only have one or two garden tools |
| The box would be priced at $44.99 for the dozen. A | | | | that are considered the best. |
| marketer would say, "It's all hype. People think that if | | | | So just because one golf pro buys one kind of ball or |
| the balls cost double, they are bound to play better." | | | | club does not mean that it is the best for you. |
| Now, there are new hybrid ironwoods that are really | | | | The sales pitch that swear you are going to add 30 |
| going to change your golf game. Or is it all a part of | | | | yards and never hit another slice entices golfers to |
| the marketing pitch? | | | | shell out the big bucks. But if you are careful and |
| A marketer would say that since the golf market | | | | have a healthy dose of skepticism, you will save both |
| was so saturated, he priced his clubs at three times | | | | time and money in the long run. |
| the price of anyone else's. And he sold hundreds of | | | | Remember, in the golf world, just because a product |
| thousands of dollars worth. The clubs were not any | | | | is more expensive, does not mean it is necessarily |
| more expensive to make than other clubs. It was | | | | any better. |
| just a "market test". And that is way golfers would | | | | |