| Many of the Internets biggest ebook sellers are | | | | of giving the ebook a descriptive file name like |
| making this simple mistake, and it's almost certainly | | | | 'golf_swing_secrets.pdf', they may name it |
| costing them a ton of money in lost back end sales. | | | | something like gss-01.pdf or glfsgss.pdf.Now, the |
| You must not make the same mistake!I was having a | | | | author of the ebook had spent however long writing |
| bit of a tidy up on my PC the other day. It really is | | | | and compiling his ebook. The file name to him is |
| amazing how many files you accumulate, even in a | | | | instantly familiar; after all, he was the one that named |
| short space of time.Anyway, to cut a long story | | | | the damn thing.However, little old me 'the customer', |
| short I was particularly interested in getting all my | | | | who may be very keen to read his ebook again, |
| ebooks in some sort of organized filing system. I | | | | didn't have a clue what the ebook was about, |
| wanted to put them into files relating to particular | | | | without opening it to find out. Now you might think |
| categories. Then, when I wanted to go over a | | | | that's ok. I mean, how long does it take to open an |
| certain topic again, I would easily be able to find an | | | | ebook to see what it is. My point is, most people's |
| ebook that covered the subject I was looking | | | | eyes will be drawn to the ebooks with a descriptive |
| for.Then I ran into a problem. The thing is, when I | | | | file name that tells the reader instantly what the |
| looked at this folder full of ebooks, at first glance, I | | | | ebook is about.What's the big deal?I found a number |
| didn't have a clue what a load of them were about. I | | | | of ebooks on my PC that I had forgotten I had |
| mean, I had read every single one of these ebooks, | | | | even bought. Some of them I had quickly speed |
| but from just looking at the file names, I didn't have | | | | read, with the full intention on reading them properly |
| a clue what they were, or who wrote them!The | | | | when I had time. 6 months, a year went by and I |
| reason was; the ebook publishers had deliberately | | | | kept overlooking them. I just forgot what they |
| chosen not to give their ebooks a descriptive | | | | were, and just assumed they were some free ebook |
| filename. Instead of using the actual title of the | | | | or something.The end result being:I never read these |
| ebook as the file name, the author used some kind | | | | ebooks a 2nd time.I never signed up to any of the |
| of shortened abbreviation.Ebook authors must spend | | | | newsletters that were being promoted by the ebook |
| ages dreaming up a great name for their ebook that | | | | authors.I never bought any of the products being |
| will reflect the topic of their publication. Then they go | | | | recommended inside the ebooks.None of these |
| and ruin all that hard work; by giving the ebook file a | | | | ebook authors made a single back end sale from me.I |
| 3 letter abbreviated name that doesn't tell anyone | | | | wonder how many ebook buyers have done the |
| what's inside.Why do ebook publishers do this?There | | | | same as me? My very conservative guess is that at |
| have been a lot of people giving out advice on | | | | least 50% of people overlook the ebooks on their |
| Internet security over the last few years. One bit of | | | | PC with filenames they don't recognize. If I am right, |
| advice that has been going round, is that you should | | | | you could be losing half your back end sales, if you |
| always give your ebooks a weird, un-guessable file | | | | choose not to give your ebook a descriptive |
| name so that Internet thieves, can't find them on | | | | filename.If you have a website and you're worried |
| your website. I don't want to go into exactly how | | | | about Internet thieves, store your ebooks in a |
| these Internet thieves work because that is not | | | | separate folder and give THAT a weird abbreviated |
| what this article is all about.Even if you don't have a | | | | name that no one would guess, not your ebooks!If |
| website, you may still get influenced by this advice, | | | | you have worked hard to write an ebook, do |
| which is why I want to enlighten you.Here's an | | | | yourself a favor and finish the job off with a nice |
| example of what I mean. Lets say an author has | | | | descriptive filename. Trust me, your readers, AND |
| written an ebook called 'Gold Swing Secrets'. Instead | | | | your bottom line will really appreciate it. |