| The best form to deliver their Informational Product, | | | | linked to a web site or use other resources online. A |
| i.e. PDF or EXE format, confronts every Internet | | | | simple click of the mouse and watch the video and |
| Author who wants to write their ebook. What do | | | | right back to the text. The reader doesn't have to |
| your readers want?The trend currently is PDF and | | | | wait for the connection to a web site or wait for the |
| this is why. Ebooks written and compiled in the EXE | | | | file to load and run. It's done instantly.Most Internet |
| format didn't work after Microsoft introduced Service | | | | authors do not have the means to produce CD's or |
| Pack II. Many of the programs that deliver EXE | | | | DVD's. It requires a staff or the expertise to develop |
| format are based upon having Internet Explorer | | | | these Informational Products let alone the funds. |
| modules that no longer work correctly due to the | | | | Secondly they cannot be digitally delivered, which is a |
| Service Pack II. This requires a patch to open the file | | | | requirement for those people who want their |
| for your customer. What a pain. It makes your end | | | | information instantly.Your informational material then |
| products value perceived as less than adequate if | | | | dictates the delivery means. Use PDF when you are |
| you must include a patch along with your | | | | writing just words with a few pictures or graphics. |
| Informational Product.Secondly, most of the EXE | | | | Use EXE when you need to show and tell to get |
| compilers are just so hard to use that writers simply | | | | your message across to your customer. If and when |
| resort to the PDF format to deliver their end product. | | | | it is possible, give your customer the choice of |
| Writers are concerned with getting their message | | | | either.In either case, writers want and need a |
| out, as fast as possible and with ease thus the PDF | | | | program that is easy to use. This is why PDF has |
| format becomes the standard to deliver | | | | taken off in the last few years. There are many low |
| Informational Products.Customers prefer PDF over | | | | cost programs that convert word processing files |
| EXE almost 75% of the time and there is a reason | | | | into PDF files. There are many programs or add-ons |
| for this. When given a choice, they trust the PDF | | | | that help in putting video and audio into PDF files as |
| format over EXE because of the SP2 issue. When | | | | well. This means there is a two-step process to |
| the information they paid for or obtained free didn't | | | | producing your Informational Product, you write it |
| open or could not be viewed that format just isn't | | | | adding the features you deem necessary to get your |
| something they will willingly download again. Would | | | | message across, and you convert it to a PDF |
| you if the format didn't work? You would look for | | | | format.The EXE normally takes more steps to |
| the Information Product that did work so you can | | | | complete the final product. You write it, you convert |
| have the information you wanted.Which format | | | | it to HTML format, and you compile it with your |
| works best depends upon what material you are | | | | program of choice. The hardest part is the |
| presenting. If you write and add a few graphics or | | | | conversion from HTML to the compiled format. For |
| photos PDF may work best. If you are showing and | | | | many it is just too much work and the learning |
| telling your may choose the EXE format. Offering | | | | process can take longer than the writing. It is easy |
| both formats most likely is the best way to satisfy | | | | to understand why the PDF becomes the favorite |
| your customers' needs. In a poll of the Internet | | | | for the Informational Producer.Doing your writing in |
| Warrior Forum ( ) this topic was very informative. It | | | | both formats to give your customer their choice isn't |
| seems there is quite a difference of opinions | | | | easy either. It is double the work. Too bad there isn't |
| between the kind of form favored, and both | | | | a way to do both at the same time, or is there? |
| produce profits for the writers. Still the reader is the | | | | That was one of the comments on the thread in the |
| determining factor. What do they want? When it is | | | | Warrior's Forum that was repeated. Given the |
| reported the 75% want their information in the PDF | | | | knowledge that PDF is chosen 75% of the time |
| format it tells you something about how you will | | | | because of the perceived value, mostly due to the |
| market your Informational Product.Don't rule out the | | | | SP2 issue, the buyer's choice is obvious. Or is it? Is it |
| EXE format so quickly. There are many aspects of | | | | a choice of the producer? In most cases it is the |
| your delivery that are more suited for this format | | | | producer, author, writer that make the choice of the |
| than can be delivered with the PDF. Today most of | | | | format they use to offer their Informational Product. |
| the programs offering your Informational Product in | | | | Face it, when it is easy to use PDF over EXE, what |
| the EXE format have updated to get around the SP2 | | | | choice would you make?Can you give them both? |
| problem. It now is a perceived issue with your | | | | Can you offer them your material in EXE form that |
| customer easily explained. Tell them it is in the EXE | | | | will give them more value than what you can give |
| format and that they will be viewing the information | | | | them in PDF form or the same value in either form? |
| without the problems of the past. You can include | | | | Yes you can deliver your Informational Products |
| the why you are delivering your message in this | | | | today in either format and have both a multimedia |
| format by simply telling them you will be showing | | | | experience for your customers.Embedding files in |
| them and telling them in ways PDF can't.Ideally an | | | | audio and video can be done in either format. This |
| Internet Author writes words just like anyone who | | | | feature is soon to be taken away after Microsoft |
| writes a book. Your words are all that is necessary | | | | lost yet another court battle. The embedding feature |
| to convey your message. Is this what people online | | | | is part of the browser in IE. That feature will no |
| are looking for? Or could they get the same | | | | longer be available to unlock your files to |
| information at their local bookstore? In order to have | | | | automatically run. Maybe you didn't know about this |
| your writing purchased you need to have a format | | | | little problem that can result in the failure of every |
| that will over-deliver to your customer in a way that | | | | ebook produced prior to 2005, being disabled just like |
| will not only satisfy them, but also WOW them. Recall | | | | what happened with the SP2 issue, only far worse. |
| that instant satisfaction is what people are looking for | | | | Even Web pages will not function properly unless |
| online. Can you provide them with instant satisfaction | | | | they are changed from auto to having the viewer |
| and still get your message across?Delivering your | | | | actually click on the audio or video to have it open. |
| message either as a free download or to be | | | | Do a search for microsoft+lawsuit+flash+embedded |
| purchased is of great importance. Delivering it in the | | | | in your favorite search engine and see if this will |
| right format is also of great importance to your | | | | affect you.It all gets back to what format sells the |
| reader. If you were writing about golf and describing | | | | best or what the Informational Producer believes will |
| how to be a better putter, would just words be | | | | sell the best even if it is a give away viral product. Is |
| enough? Not hardly. You would want to include | | | | there is a way to give your readers both options at |
| photos showing your reader exactly how to putt. It | | | | the click of a button? You just might find out you |
| would even be better if you could show them a | | | | have the power to deliver your informational |
| video, so your delivery method can get your point | | | | products giving your readers a multimedia experience |
| across even better. The old expression "A picture is | | | | or just a simple written book simply and easily as |
| worth a thousand words" comes to mind. Maybe a | | | | using your word processor. See the bio for the free |
| video is worth ten thousands. Deciding which format, | | | | no obligation information. It just may give you the |
| PDF or EXE, would best produce your message then | | | | advantage of using both PDF and EXE in all your |
| becomes very important to show them.Perhaps this | | | | publications.Daniel Grasser Internet Author, |
| is why so many Informational Products on CD's and | | | | Webmaster. Don't be Stuck Like A Duck. Make your |
| DVD's are coming out. These are the big ticket items | | | | next Ebook a Big Ticket Item. See if the Dead Easy |
| that show and tell along with the written word. They | | | | way is your way to create a Big Ticket Item you |
| are all interactive and all contained. Nothing has to be | | | | can profit from. |