Delivering Your Ebook – Which Format Will Your Readers Choose: PDF or EXE?

The best form to deliver their Informational Product,linked to a web site or use other resources online. A
i.e. PDF or EXE format, confronts every Internetsimple click of the mouse and watch the video and
Author who wants to write their ebook. What doright back to the text. The reader doesn't have to
your readers want?The trend currently is PDF andwait for the connection to a web site or wait for the
this is why. Ebooks written and compiled in the EXEfile to load and run. It's done instantly.Most Internet
format didn't work after Microsoft introduced Serviceauthors do not have the means to produce CD's or
Pack II. Many of the programs that deliver EXEDVD's. It requires a staff or the expertise to develop
format are based upon having Internet Explorerthese Informational Products let alone the funds.
modules that no longer work correctly due to theSecondly they cannot be digitally delivered, which is a
Service Pack II. This requires a patch to open the filerequirement for those people who want their
for your customer. What a pain. It makes your endinformation instantly.Your informational material then
products value perceived as less than adequate ifdictates the delivery means. Use PDF when you are
you must include a patch along with yourwriting just words with a few pictures or graphics.
Informational Product.Secondly, most of the EXEUse EXE when you need to show and tell to get
compilers are just so hard to use that writers simplyyour message across to your customer. If and when
resort to the PDF format to deliver their end product.it is possible, give your customer the choice of
Writers are concerned with getting their messageeither.In either case, writers want and need a
out, as fast as possible and with ease thus the PDFprogram that is easy to use. This is why PDF has
format becomes the standard to delivertaken off in the last few years. There are many low
Informational Products.Customers prefer PDF overcost programs that convert word processing files
EXE almost 75% of the time and there is a reasoninto PDF files. There are many programs or add-ons
for this. When given a choice, they trust the PDFthat help in putting video and audio into PDF files as
format over EXE because of the SP2 issue. Whenwell. This means there is a two-step process to
the information they paid for or obtained free didn'tproducing your Informational Product, you write it
open or could not be viewed that format just isn'tadding the features you deem necessary to get your
something they will willingly download again. Wouldmessage across, and you convert it to a PDF
you if the format didn't work? You would look forformat.The EXE normally takes more steps to
the Information Product that did work so you cancomplete the final product. You write it, you convert
have the information you wanted.Which formatit to HTML format, and you compile it with your
works best depends upon what material you areprogram of choice. The hardest part is the
presenting. If you write and add a few graphics orconversion from HTML to the compiled format. For
photos PDF may work best. If you are showing andmany it is just too much work and the learning
telling your may choose the EXE format. Offeringprocess can take longer than the writing. It is easy
both formats most likely is the best way to satisfyto understand why the PDF becomes the favorite
your customers' needs. In a poll of the Internetfor the Informational Producer.Doing your writing in
Warrior Forum ( ) this topic was very informative. Itboth formats to give your customer their choice isn't
seems there is quite a difference of opinionseasy either. It is double the work. Too bad there isn't
between the kind of form favored, and botha way to do both at the same time, or is there?
produce profits for the writers. Still the reader is theThat was one of the comments on the thread in the
determining factor. What do they want? When it isWarrior's Forum that was repeated. Given the
reported the 75% want their information in the PDFknowledge that PDF is chosen 75% of the time
format it tells you something about how you willbecause of the perceived value, mostly due to the
market your Informational Product.Don't rule out theSP2 issue, the buyer's choice is obvious. Or is it? Is it
EXE format so quickly. There are many aspects ofa choice of the producer? In most cases it is the
your delivery that are more suited for this formatproducer, author, writer that make the choice of the
than can be delivered with the PDF. Today most offormat they use to offer their Informational Product.
the programs offering your Informational Product inFace it, when it is easy to use PDF over EXE, what
the EXE format have updated to get around the SP2choice would you make?Can you give them both?
problem. It now is a perceived issue with yourCan you offer them your material in EXE form that
customer easily explained. Tell them it is in the EXEwill give them more value than what you can give
format and that they will be viewing the informationthem in PDF form or the same value in either form?
without the problems of the past. You can includeYes you can deliver your Informational Products
the why you are delivering your message in thistoday in either format and have both a multimedia
format by simply telling them you will be showingexperience for your customers.Embedding files in
them and telling them in ways PDF can't.Ideally anaudio and video can be done in either format. This
Internet Author writes words just like anyone whofeature is soon to be taken away after Microsoft
writes a book. Your words are all that is necessarylost yet another court battle. The embedding feature
to convey your message. Is this what people onlineis part of the browser in IE. That feature will no
are looking for? Or could they get the samelonger be available to unlock your files to
information at their local bookstore? In order to haveautomatically run. Maybe you didn't know about this
your writing purchased you need to have a formatlittle problem that can result in the failure of every
that will over-deliver to your customer in a way thatebook produced prior to 2005, being disabled just like
will not only satisfy them, but also WOW them. Recallwhat happened with the SP2 issue, only far worse.
that instant satisfaction is what people are looking forEven Web pages will not function properly unless
online. Can you provide them with instant satisfactionthey are changed from auto to having the viewer
and still get your message across?Delivering youractually click on the audio or video to have it open.
message either as a free download or to beDo a search for microsoft+lawsuit+flash+embedded
purchased is of great importance. Delivering it in thein your favorite search engine and see if this will
right format is also of great importance to youraffect you.It all gets back to what format sells the
reader. If you were writing about golf and describingbest or what the Informational Producer believes will
how to be a better putter, would just words besell the best even if it is a give away viral product. Is
enough? Not hardly. You would want to includethere is a way to give your readers both options at
photos showing your reader exactly how to putt. Itthe click of a button? You just might find out you
would even be better if you could show them ahave the power to deliver your informational
video, so your delivery method can get your pointproducts giving your readers a multimedia experience
across even better. The old expression "A picture isor just a simple written book simply and easily as
worth a thousand words" comes to mind. Maybe ausing your word processor. See the bio for the free
video is worth ten thousands. Deciding which format,no obligation information. It just may give you the
PDF or EXE, would best produce your message thenadvantage of using both PDF and EXE in all your
becomes very important to show them.Perhaps thispublications.Daniel Grasser Internet Author,
is why so many Informational Products on CD's andWebmaster. Don't be Stuck Like A Duck. Make your
DVD's are coming out. These are the big ticket itemsnext Ebook a Big Ticket Item. See if the Dead Easy
that show and tell along with the written word. Theyway is your way to create a Big Ticket Item you
are all interactive and all contained. Nothing has to becan profit from.