| The best form to deliver their Informational | | | | resources online. A simple click of the |
| Product, i.e. PDF or EXE format, confronts | | | | mouse and watch the video and right back to |
| every Internet Author who wants to write | | | | the text. The reader doesn't have to wait |
| their ebook. What do your readers want?The | | | | for the connection to a web site or wait for |
| trend currently is PDF and this is why. | | | | the file to load and run. It's done |
| Ebooks written and compiled in the EXE format | | | | instantly.Most Internet authors do not have |
| didn't work after Microsoft introduced | | | | the means to produce CD's or DVD's. It |
| Service Pack II. Many of the programs that | | | | requires a staff or the expertise to develop |
| deliver EXE format are based upon having | | | | these Informational Products let alone the |
| Internet Explorer modules that no longer work | | | | funds. Secondly they cannot be digitally |
| correctly due to the Service Pack II. This | | | | delivered, which is a requirement for those |
| requires a patch to open the file for your | | | | people who want their information |
| customer. What a pain. It makes your end | | | | instantly.Your informational material then |
| products value perceived as less than | | | | dictates the delivery means. Use PDF when |
| adequate if you must include a patch along | | | | you are writing just words with a few |
| with your Informational Product.Secondly, | | | | pictures or graphics. Use EXE when you need |
| most of the EXE compilers are just so hard to | | | | to show and tell to get your message across |
| use that writers simply resort to the PDF | | | | to your customer. If and when it is |
| format to deliver their end product. Writers | | | | possible, give your customer the choice of |
| are concerned with getting their message out, | | | | either.In either case, writers want and need |
| as fast as possible and with ease thus the | | | | a program that is easy to use. This is why |
| PDF format becomes the standard to deliver | | | | PDF has taken off in the last few years. |
| Informational Products.Customers prefer PDF | | | | There are many low cost programs that convert |
| over EXE almost 75% of the time and there is | | | | word processing files into PDF files. There |
| a reason for this. When given a choice, they | | | | are many programs or add-ons that help in |
| trust the PDF format over EXE because of the | | | | putting video and audio into PDF files as |
| SP2 issue. When the information they paid | | | | well. This means there is a two-step process |
| for or obtained free didn't open or could not | | | | to producing your Informational Product, you |
| be viewed that format just isn't something | | | | write it adding the features you deem |
| they will willingly download again. Would | | | | necessary to get your message across, and you |
| you if the format didn't work? You would | | | | convert it to a PDF format.The EXE normally |
| look for the Information Product that did | | | | takes more steps to complete the final |
| work so you can have the information you | | | | product. You write it, you convert it to |
| wanted.Which format works best depends upon | | | | HTML format, and you compile it with your |
| what material you are presenting. If you | | | | program of choice. The hardest part is the |
| write and add a few graphics or photos PDF | | | | conversion from HTML to the compiled format. |
| may work best. If you are showing and | | | | For many it is just too much work and the |
| telling your may choose the EXE format. | | | | learning process can take longer than the |
| Offering both formats most likely is the best | | | | writing. It is easy to understand why the |
| way to satisfy your customers' needs. In a | | | | PDF becomes the favorite for the |
| poll of the Internet Warrior Forum ( ) this | | | | Informational Producer.Doing your writing in |
| topic was very informative. It seems there | | | | both formats to give your customer their |
| is quite a difference of opinions between the | | | | choice isn't easy either. It is double the |
| kind of form favored, and both produce | | | | work. Too bad there isn't a way to do both |
| profits for the writers. Still the reader is | | | | at the same time, or is there? That was one |
| the determining factor. What do they want? | | | | of the comments on the thread in the |
| When it is reported the 75% want their | | | | Warrior's Forum that was repeated. Given the |
| information in the PDF format it tells you | | | | knowledge that PDF is chosen 75% of the time |
| something about how you will market your | | | | because of the perceived value, mostly due to |
| Informational Product.Don't rule out the EXE | | | | the SP2 issue, the buyer's choice is obvious. |
| format so quickly. There are many aspects of | | | | Or is it? Is it a choice of the producer? |
| your delivery that are more suited for this | | | | In most cases it is the producer, author, |
| format than can be delivered with the PDF. | | | | writer that make the choice of the format |
| Today most of the programs offering your | | | | they use to offer their Informational |
| Informational Product in the EXE format have | | | | Product. Face it, when it is easy to use PDF |
| updated to get around the SP2 problem. It | | | | over EXE, what choice would you make?Can you |
| now is a perceived issue with your customer | | | | give them both? Can you offer them your |
| easily explained. Tell them it is in the EXE | | | | material in EXE form that will give them more |
| format and that they will be viewing the | | | | value than what you can give them in PDF form |
| information without the problems of the past. | | | | or the same value in either form? Yes you |
| You can include the why you are delivering | | | | can deliver your Informational Products today |
| your message in this format by simply telling | | | | in either format and have both a multimedia |
| them you will be showing them and telling | | | | experience for your customers.Embedding files |
| them in ways PDF can't.Ideally an Internet | | | | in audio and video can be done in either |
| Author writes words just like anyone who | | | | format. This feature is soon to be taken |
| writes a book. Your words are all that is | | | | away after Microsoft lost yet another court |
| necessary to convey your message. Is this | | | | battle. The embedding feature is part of the |
| what people online are looking for? Or could | | | | browser in IE. That feature will no longer |
| they get the same information at their local | | | | be available to unlock your files to |
| bookstore? In order to have your writing | | | | automatically run. Maybe you didn't know |
| purchased you need to have a format that will | | | | about this little problem that can result in |
| over-deliver to your customer in a way that | | | | the failure of every ebook produced prior to |
| will not only satisfy them, but also WOW | | | | 2005, being disabled just like what happened |
| them. Recall that instant satisfaction is | | | | with the SP2 issue, only far worse. Even Web |
| what people are looking for online. Can you | | | | pages will not function properly unless they |
| provide them with instant satisfaction and | | | | are changed from auto to having the viewer |
| still get your message across?Delivering your | | | | actually click on the audio or video to have |
| message either as a free download or to be | | | | it open. Do a search for |
| purchased is of great importance. Delivering | | | | microsoft+lawsuit+flash+embedded in your |
| it in the right format is also of great | | | | favorite search engine and see if this will |
| importance to your reader. If you were | | | | affect you.It all gets back to what format |
| writing about golf and describing how to be a | | | | sells the best or what the Informational |
| better putter, would just words be enough? | | | | Producer believes will sell the best even if |
| Not hardly. You would want to include photos | | | | it is a give away viral product. Is there is |
| showing your reader exactly how to putt. It | | | | a way to give your readers both options at |
| would even be better if you could show them a | | | | the click of a button? You just might find |
| video, so your delivery method can get your | | | | out you have the power to deliver your |
| point across even better. The old expression | | | | informational products giving your readers a |
| "A picture is worth a thousand words" comes | | | | multimedia experience or just a simple |
| to mind. Maybe a video is worth ten | | | | written book simply and easily as using your |
| thousands. Deciding which format, PDF or | | | | word processor. See the bio for the free no |
| EXE, would best produce your message then | | | | obligation information. It just may give you |
| becomes very important to show them.Perhaps | | | | the advantage of using both PDF and EXE in |
| this is why so many Informational Products on | | | | all your publications.Daniel Grasser Internet |
| CD's and DVD's are coming out. These are the | | | | Author, Webmaster. Don't be Stuck Like A |
| big ticket items that show and tell along | | | | Duck. Make your next Ebook a Big Ticket |
| with the written word. They are all | | | | Item. See if the Dead Easy way is your way |
| interactive and all contained. Nothing has | | | | to create a Big Ticket Item you can profit |
| to be linked to a web site or use other | | | | from. |